Client Details
Name *
Company
Position Title *
Phone *
Fax *
Address
City
State
Zip Code
Country *
E-mail: *
Present WWW URL (If Any)

Company Details
Current Situation
Industry
Market
Demographics of market
Influences on buying from company
Who are your current customers?
Why do your current customers buy from you?
Main Competition
Competitor Website
What do they do better than you?
What do you do better than your competitors?
How does the company currently market itself?
Does the company have a marketing division?
How is business generated?
Number of employees
Years in business

Situational analysis of existing Website
Domain name registered?	Yes No
Current site
Host of current site
Size of current site
Objectives of current site
Current site achievements (detail statistics, etc)
What features of the current site would you like to keep?
What features of the current site don't you like?
How many people visit the Website?
When do they visit your site?
How long do they visit the site for?
Which products or pages are most popular?
What feedback have you had about the site?
Current site was developed by:

Site objectives
Establish a Web presence, increase marketing and product brandin	Yes No
Increase sales	Yes No
Generate business leads	Yes No
Generate requests for information	Yes No
Support existing advertising, promotional efforts	Yes No
Offer customer service	Yes No
Build store or business traffic	Yes No
Provide latest information regarding new products/services, sales, specia	Yes No
promotions and events	Yes No
Build a database for emailing	Yes No
Position the company as technologically advanced	Yes No
Provide directions to consumers	Yes No
Survey customers/prospects	Yes No
Recruit new employees/post job opportunities	Yes No
How does the proposed site tie in to company goals	Yes No
Will you sell a product or service online	Yes No
Will you provide a sample portfolio of products or work online	Yes No

Proposed Site Plan
How do you envisage the site achieving these objectives?
How many visitors do you hope to get to your site?
How big will your Website be?
Proposed flow chart?	Available
Do you have a site layout in mind?	Yes No
Will your Website offer interactive features to visitors?	Yes No
Can visitors send email, order a product or request information?	Yes No
Do you envisage the visitor searching on the site?	Yes No
How would they search the site?
How can the site give you feedback?
Have you decided what the main categories or sections will be on your site?	Yes No
Have you identified what subjects within the site might link to other subjects?	Yes No
Do you plan to have a guest book, shopping cart, order forms or a calendar of events?
Will the site have contact forms?	Yes No
Who are your competitors online?
Of those, which competitor sites do you like and why?
What competitor sites do you dislike and why?